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Business Growth Advisor · Marketing Strategist ·  Author

Virtual CMO On Tap

Customized for Owners and CEO’s of Small to Medium Size Companies and Well-Funded Start-Ups

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Hope is Not a Strategy

Imagine what it would be like to have senior level marketing expertise without the additional payroll and overhead commitments … coupled with strategic guidance and honest counsel that has helped clients generate revenue in excess of $40 million. 

I’m Linda Goodman. After more than 35 years as a senior corporate executive for national and international companies, and later as a business growth strategist and consultant to CEO’s across the spectrum, I launched Virtual CMO On Tap.

Do you stand out from your competition? Are you confident you’re armed with the customer insights needed to drive bottom line results? And are you interested in overcoming the challenges of today’s economy to successfully grow your business? 

Standing out in today’s marketplace is tough. If you’re like many successful business leaders, you may be juggling multiple business challenges with limited management resources. You’ve developed a business plan that demands you accomplish critical growth objectives within a defined period of time. And you know your company better than anyone. But is that enough?

Let me ask you:

1.  First and foremost, do you believe your business could or should be doing better?

2.  Are you increasingly challenged to maintain and replenish your high-value customer pipeline?

3.  Would you benefit from having a seasoned marketing strategist to help you identify and implement growth opportunities and develop initiatives to increase your bottom-line results?

4.  Do you need an unbiased sounding board with no agenda and nothing to sell to provide marketing guidance and help you navigate as you grow your business?


3.  Would you benefit from having a seasoned marketing strategist to help you identify and implement growth opportunities and develop initiatives to increase your bottom-line results?

4.  Do you need an unbiased sounding board with no agenda and nothing to sell to provide marketing guidance and help you navigate as you grow your business?

5.  Have you carved out a unique niche that’s enabled you to not only survive but thrive in today’s rapidly changing environment?

6.  Has your marketing gotten too complicated and fragmented because you’re outsourcing to various service providers?

7.  Do you want a senior in-house marketing executive but can’t justify the payroll expense?

8.  Are you frustrated that you’re working very long hours but not seeing the financial rewards?

If two or more of these questions resonate with you, then you should consider Virtual CMO On Tap to help generate more revenue and position your company for the future.

Your company will benefit from the as-needed marketing services of a world-class CMO with decades of experience who will know how to attack the challenges of your business on Day One. Virtual CMO On Tap will:

>   Provide the direction and vision of a consultant with the recognized expertise and implementation skills of an accomplished senior management business executive.

>  Provide a roadmap to measurable results through proven strategic counsel and direction.

>  Provide an unbiased sounding board to help you “vet” your options with no agenda other than seeing your business prosper.

Want to learn more? Let’s talk.

Custom Designed for You
and Your Business

Do you want a partner who knows what it takes to get you in front of the right people? A partner whose executive marketing expertise may bring new insights and a fresh perspective on how to take your company to the next level?   

Virtual CMO On Tap offers a variety of marketing services that can be customized to help you meet your specific business goals.

Every engagement begins with developing a realistic Marketing Roadmap for growth consistent with your mission, strategy and goals. We help you carefully choose those few initiatives with the highest potential to ensure your business better serves its clients, becomes more competitive, and achieves its performance objectives.

  • B2B Marketing
  • B2C Marketing
  • Competitive Marketing Strategies
  • Sales Generation
  • New Market Penetration
  • Customer Retention

B2B Marketing

We work with you to understand: – What your business customers want

– The factors that drive their purchase decisions and how they reach those decisions

– How to craft winning strategies to capitalize on bottom line opportunities

B2C Marketing

We dig deep to identify:

– The triggers that motivate your best customers to purchase your products or services and how to attract new customers like them

– How changing customer beliefs and values impacts spending – How to foster meaningful communication

Competitive Marketing Strategies

We look at the rapidly shifting competitive landscape in fresh and insightful ways.

And we work with you to identify the unique intersection of what your customers want with the competitive niche your company can successfully and authentically deliver.

Sales Generation

We help translate your products and services into added revenue by creating strategies and programs that resonate with your customers and potential customers.

And we help increase your closure rate by providing a step-by-step plan for how to implement these programs, partnering with you from start to finish.

New Market Penetration

We evaluate external and internal opportunities to arm your company with what’s needed to successfully expand your reach by analyzing:

– Geographic and demographic opportunities

– Potential product and/or service enhancements

– Competitive considerations

And then we create a marketing plan to accomplish your objectives.

Customer Retention

We uncover both the “logical” and the “emotional” reasons your best customers remain loyal and how to forge even stronger relationships going forward.

Then we look at what’s needed to better connect with infrequent customers or reconnect with some of your former customers by crafting bottom-line marketing initiatives.

We work with you to understand: – What your business customers want

– The factors that drive their purchase decisions and how they reach those decisions – How to craft winning strategies to capitalize on bottom line opportunities

We dig deep to identify:

– The triggers that motivate your best customers to purchase your products or services and how to attract new customers like them – How changing customer beliefs and values impacts spending – How to foster meaningful communication

We look at the rapidly shifting competitive landscape in fresh and insightful ways.

And we work with you to identify the unique intersection of what your customers want with the competitive niche your company can successfully and authentically deliver.

We help translate your products and services into added revenue by creating strategies and programs that resonate with your customers and potential customers.

And we help increase your closure rate by providing a step-by-step plan for how to implement these programs, partnering with you from start to finish.

We evaluate external and internal opportunities to arm your company with what’s needed to successfully expand your reach by analyzing:

– Geographic and demographic opportunities

– Potential product and/or service enhancements
– Competitive considerations

And then we create a marketing plan to accomplish your objectives.

We uncover both the “logical” and the “emotional” reasons your best customers remain loyal and how to forge even stronger relationships going forward.

Then we look at what’s needed to better connect with infrequent customers or reconnect with some of your former customers by crafting bottom-line marketing initiatives.

Want to learn more? Let’s talk.

My Approach

The Virtual CMO On Tap Process:

01

Begins with an in-depth Zoom Meeting to discuss your business as you see it now...where it's been...and...where you want to go. We will:

  • Assess what’s working and what’s not
  • Set clear objectives and specific goals
  • Develop your customized  Marketing Roadmap

02

Ongoing process includes:

  • Regularly scheduled “roll up your sleeves” working Zoom sessions
  • Full phone/email access to me as needed
  • Quarterly review of Marketing Roadmap to assess progress to date and make adjustments as needed

How can we work together?

There are several Virtual CMO On Tap engagement options customized to meet your needs and preferences beginning with as little as a three month commitment. The investment is based upon the agreed scope of work and your specific requirements.

Want to learn more? Let’s talk.

What Clients Have to Say:

Rob Easley | Former COO Westlake Ace Hardware
“I worked with Linda in my capacity as the COO of Westlake Ace Hardware. She was recruited to serve as our interim CMO and to provide strategic advice on the positioning of our brand and in the development of a three-year growth strategy. Linda's work was exemplary. She is a strong leader and facilitator. Linda was very effective in building a high performing team and highly instrumental in facilitating organizational change. She built strong relationships with the senior team and drove for actionable solutions and implementation time lines that produced great results. Linda is passionate, professional, prepared, and genuinely cares about others while possessing the courage to challenge current assumptions and methods to drive innovation. She has my highest recommendation to any organization seeking a key resource to develop and implement strategic solutions.”
Kim Mickelsen | CEO Bozell
“I engaged Linda for a client project to better understand consumer needs, wants, desires and buying triggers. She was able to uncover meaningful insights that were instrumental in helping us devise a strategic approach to differentiate the product, turn around sales trends, and achieve double digit sales growth. I highly recommend Linda to anyone.”
Pamela Forbes Lieberman | Former CEO – True Value Company
“Your proprietary technique of unmasking insights, combined with pragmatic and strategic recommendations, have provided a valuable roadmap to the successful turnaround of our company. The assignments you’ve undertaken have all delivered the same innovative, hard edged and practical results.”
Henry Mittelman | Business Advisor, Mentor, Coach, Speaker, Best-Selling Author
“I engaged Linda to strategically assist me on work we were doing for a major national organization. They were undergoing a major transition and were having challenges understanding the needs of their target customer. Linda was able to uncover exactly what our client's customers were looking for (which was a surprise to our client), and we were able to redesign their business strategies to take advantage of that knowledge and better serve their client base. The engagement was a huge success. I would highly recommend Linda to anyone who is looking for strategic insights and marketing strategies that will help them drive their business forward to greater profitability.”
Stephen D. Judge | Former President RAPP – Dallas
“Your insights helped us to drive major changes in our business and were critical to our continuing growth and success.”
William N. Anderson | Former CEO, Board Member, Private Investor, Entrepreneur
“If you don’t understand what drives your customers, you’re losing sales. Linda Goodman’s approach surprised us, destroyed some long-held beliefs, and, turned our marketing and sales strategy in a brand-new direction.”
Dorothy Martin-Neville PhD | Ask Dr. Dorothy
“Linda's ability to assess, analyze and develop a sales strategy far exceeds that of anyone with whom I have ever worked. Her understanding of the sales and marketing worlds brings a unique and easily deliverable solution to your company.”
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About Me

I’m Linda Goodman

Virtual CMO On Tap specializes in providing Owners and CEO’s of start-ups and small to mid-size companies with strategic and tactical marketing solutions without the overhead expense of a top tier marketing executive on-staff. Unlike an agency or consulting firm, I operate exclusively as your strategic partner. My only agenda is to see you succeed.

My expertise is grounded in 20 years as a senior executive in marketing, sales, new business development, operations and general management for leading national and international companies.

As a nationally recognized marketing authority I:

    • Engineered the most successful business development initiative in history for one of the country’s major broadcasting networks
    • Conceived a plan that generated $10 million in revenue in six months within a commodity industry
    • Innovated a competitive strategy taking on the category leader that became a Harvard Business School Case Study

LG Associates was founded in 1993 as a marketing, strategic planning and qualitative research consultancy. With a focus on driving bottom line results we have provided marketing solutions for B2B service providers, manufacturing and distribution companies, consumer products and services, utilities, architectural and design firms, real estate, retail, advertising and consulting firms, entertainment, academia and financial services.

If you’re looking to take your business to the next level, we should have a conversation.

Linda Goodman
Principal and Founder
Virtual CMO On Tap
LG Associates

Want to learn More?
Let’s Talk!

Go to my calendar and choose a day and time that works for you.

 

860-677-7167 | query@virtualcmoontap.com